PRESS RELEASE: Vickey invited to fitness industry Leadership Summit
WASHINGTON, D.C. – February 5, 2007 – FitWell President Ted Vickey has been invited to attend the Sporting Goods Manufacturers Association (SGMA) second annual Industry Leaders Summit. The sporting goods industry’s leading brands and strategists will convene March 5-6 in Washington, D.C. .
Hosted by the board of directors of the Sporting Goods Manufacturers Association (SGMA), this event will explore catalysts for growth and value for the industry. SGMA’s inaugural Industry Leaders Summit last year attracted more than 70 presidents, CEOs, and chairman from manufacturers, retailers, and sports franchises. Ari Fleischer, former White House press secretary (and former FitWell fitness center member), will discuss the role of crisis communications in brand management, sharing experiences across politics and sports business.
The 2007 Industry Leaders Summit will focus attention on how the ‘Street’ values companies — from existing assets to key growth drivers. The discussion will thread across several important elements of building brand equity, from maximizing marketing ROI in an online world to building brand authenticity and credibility through multicultural marketing to the significance of consumer control in brand management.
“To be included with some of the industry’s best minds for an open dialogue and debate at this type of Summit is an honor. I look forward to sharing thoughts and ideas to grow the fitness industry” said Ted Vickey, President of FitWell.
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