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PRESS RELEASE: FitWell to be distributor for Under Armour

PRESS RELEASE: FitWell to be distributor for Under Armour

Baltimore, MD – January 4, 2004 – FitWell President Ted Vickey today announced it has agreed to become a distributor of Under Armour for the fitness industry.

“We are extremely excited about our new partnership with Under Armour,” Vickey said. “Under Armour is the leader in performance apparel and their products and focus on improving performance will be a tremendous benefit for our fitness and golf clients.

Founded in 1996, Under Armour is the originator of performance apparel, a line of moisture wicking microfiber clothing that pulls perspiration away from the skin to keep athletes cool, dry and light throughout the course of a game, practice or workout.

Under Armour is known for its PROTECT THIS HOUSE marketing campaign, and is the official supplier of performance apparel to National Lacrosse League, Major League Lacrosse, the National Hockey League, USA Baseball and the US Ski Team.

Under Armour is available worldwide through its web site and at more than 8,000 retail locations worldwide including Dick’s Sporting Goods, The Sports Authority, Hibbett Sports, Modell’s, Academy and The Sports Chalet.